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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Marketing focus is shifting from outward bound / mass media to:

A) cable television infomercials
B) product placement in movies and television shows
C) up-sell potential via outbound calling centers and automated dialers
D) building a 1:1 interaction with the customer

2. What are Smarter Commerce 'Market' offerings focused on?

A) is a buy online, pick-up in the store (BOPIS).
B) Personalized customer engagements across multiple touch-points.
C) Visibility and optimization in the supply chain.
D) Customer buying patterns.

3. Extended selling channels and brand experience include .

A) web store, mobile store, kiosks
B) social integration, remote widgets, affiliates
C) segmentation, promotions, targeting
D) call center and physical stores

4. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Central decisioning.
B) Customer clustering.
C) Social platform.
D) Data mining.

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Decisioning
C) Integrated Operations
D) Execution

Solutions: