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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Open time email
B) Rule-based targeting
C) A/B testing
D) Surveys

2. What are the three ways segments are used in Interaction studio?

A) Targeting for campaigns
B) Creation related lists within salesforce CRM
C) Recommending products
D) Analytics, trends and engagement
E) Set goals and filters

3. What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

A) Variation
B) Exclusion
C) Booster
D) Elimination

4. What is a rule criteria that you can use in the segment creation process?

A) Actions
B) Email Click Throughs
C) Social Mentions
D) Dimensions

5. Which development language is used to code the sitemap?

A) jQuery
B) Javascript
C) Ampscript
D) Python

Solutions: