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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Format: Multiple choices, multiple answers

  • Language: English
  • Passing score: 67%
  • Length of Examination: 105 minutes
  • Number of Questions: 60

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Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

  • Evaluate the quality of the data.
  • Account monitoring (super messages, users, activities) (audits, reports, notifications)
  • Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
  • Identify best security practices for managing data, users and authorizations.
  • Troubleshoot account setup and user request issues
  • Implementation of account configuration, including business unit structure, permissions and security.
  • Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
  • Management of subscriber data
  • Configure Marketing Cloud products (manufacturers, studios)

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

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Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:

SectionWeightObjectives
Digital Marketing Proficiency13%- Digital Marketing Best Practices
  • 1. Data Privacy and Security
  • 2. Marketing Concepts and Terminology
  • 3. Governance and Compliance
Channel Management16%- Channel Administration
  • 1. Journey Builder
  • 2. Content Management
  • 3. Mobile Studio
  • 4. Email Studio
Maintenance15%- Platform Maintenance
  • 1. Release Management
  • 2. Monitoring and Troubleshooting
  • 3. Performance Optimization
  • 4. Account Maintenance
Subscriber Data Management18%- Data Management
  • 1. Subscriber Management
  • 2. Data Extensions
  • 3. Segmentation
  • 4. Import and Export Processes
Setup38%- Account Configuration
  • 1. Users and Roles
  • 2. Permissions and Security
  • 3. Marketing Cloud Connect
  • 4. FTP and API Integrations
  • 5. Business Units

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