Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
" A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- B. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- C. The user who performed the import is not the assigned user listed on the remaining prospects.
- D. The Country field has validation enabled and the updated field values did not match existing values.
Correct Answer: B,C 🗳️
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Salesforce Engage and CRM Visible List
- B. Email Preference Center and Static Public List
- C. Static Public List and Automation Rule
- D. Email Preference Center and Dynamic Public List
Correct Answer: B 🗳️
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Apply the " tag " filter on the Pipeline Dashboard using the fiscal year.
- B. Create a custom dataset using only data from the fiscal year.
- C. Use the ' fiscal year ' filter on the Pipeline Dashboard.
- D. Develop a new lens that includes only data from the fiscal year.
Correct Answer: A 🗳️
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- B. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- D. Have each team member log in and reference the dashboard in the Analytics Studio app.
Correct Answer: B,C 🗳️
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Use the Add to List completion action on forms.
- B. Add contacts to the program ' s Campaign as campaign members.
- C. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
- D. Use the Add to Nurture action on page layouts.
Correct Answer: B 🗳️
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