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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Responsys Platform Overview- Core Architecture and Components
  • 1. User roles and permissions
    • 2. Navigation and setup basics
      • 3. Responsys account structure
        Topic 2: Audience Management- Data management and segmentation
        • 1. Profile lists and extensions
          • 2. Segmentation rules and filters
            • 3. Data imports and integrations
              Topic 3: Message Design and Content- Email and template design
              • 1. Content testing and validation
                • 2. Template creation and management
                  • 3. Dynamic content and personalization
                    Topic 4: Automation and Orchestration- Marketing automation workflows
                    • 1. Event-based triggers
                      • 2. Program Designer usage
                        • 3. Journey optimization
                          Topic 5: Analytics and Reporting- Campaign performance analysis
                          • 1. A/B testing analysis
                            • 2. Email engagement metrics
                              • 3. Reports and dashboards
                                Topic 6: Deliverability and Compliance- Email deliverability management
                                • 1. Spam compliance and regulations
                                  • 2. Sender reputation management
                                    • 3. Unsubscribe and preference handling
                                      Topic 7: Campaign Management- Campaign creation and configuration
                                      • 1. Email campaign setup
                                        • 2. Multichannel campaign orchestration
                                          • 3. Scheduling and activation

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
                                            What is the correct syntax for assign?

                                            A) /assign/
                                            B) <# assign>
                                            C) ?assign?
                                            D) ! assign


                                            2. For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
                                            Which option displays the correct RPL syntax?

                                            A) $CONTACTS.FNAME
                                            B) $ {CONTACTS.FNAME}
                                            C) FNAME ($CONTACTS)
                                            D) #FNAME. CONTACTS


                                            3. You created a specific filter for the individuals that you want to send a campaign to.
                                            What are the steps to define this filter to be used in a campaign?

                                            A) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
                                            B) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
                                            C) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
                                            D) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
                                            E) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.


                                            4. You are creating a filter with many conditions in Filter Designer.
                                            What functionality in Responsys should you use to guarantee that your rules execute as you want?

                                            A) Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
                                            B) You can only order the rules in the top-down order in which Responsys will execute them.
                                            C) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
                                            D) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.


                                            5. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

                                            A) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
                                            B) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
                                            C) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
                                            D) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.


                                            Solutions:

                                            Question # 1
                                            Answer: B
                                            Question # 2
                                            Answer: A
                                            Question # 3
                                            Answer: A
                                            Question # 4
                                            Answer: B
                                            Question # 5
                                            Answer: D

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