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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Email Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

2. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Manual Engagement
B) Web Conversion
C) Email Engagement

3. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Select 'Deduplicate by Email' checkbox.
B) Use Email Address as Subscriber Key.
C) Mark the field as the Primary Key.

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Configure Field-Level Encryption in import file.
B) Manage Files in File Transfer.
C) Specify character encoding in import file.

5. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) linkname
B) conversion
C) alias

Solutions: