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GCCC Strategic Communication Management Professional Sample Questions:

1. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
B) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

2. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To understand the attitude and engagement level each audience may have with the organization during a crisis
B) To determine which stakeholders are a priority
C) To determine the communication approach for each audience
D) To have a clear understanding of the diversity of stakeholders and risks associated with each

3. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing a sincere apology to those impacted.
B) Ascertain the negative attention the issue is attracting.
C) Start writing messaging to explain the issue.
D) Convene the crisis response team.

4. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Strategic advisory skills
B) Business and financial acumen
C) Leadership development
D) Change communication

5. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it supports business objectives
B) How it impacts online presence
C) How it provides a place to share information
D) How it creates interest in employee activities

Solutions: