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Facebook Certified media buying professional Sample Questions:

1. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Nielsen DAR
B) Nielsen Brand Lift
C) Nielsen TAR
D) Millward Brown Brand Lift
E) Audience Insights

2. Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

A) Email Database
B) Saved/Core Audiences
C) Website with no pixel
D) Fan Page
E) Customer Database

3. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Add conversion lift tests to measure campaign results.
B) Use more core audiences to increase results.
C) Change the bidding type to CPA instead of CPM.
D) Use Facebook SDK to measure conversions.
E) Change audiences to custom audiences.

4. What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

A) Link to valid bank account
B) Have an ad account
C) Have a TIN
D) Agree with Facebook's merchant terms
E) Sell physical items

5. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
B) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
C) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
D) You should first do a custom audience with the database, and then, a similar audience optimized for reach.

Solutions: