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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
B) No. All Google AdWords participants can have just one Google AdWords account.
C) Yes, if you use a My Client Center account, you may have multiple accounts.
D) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

2. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) Yes, Nancy can do this through Google AdWords' Demographic bidding.
B) Yes, Nancy can do this through Google AdWords' Ad scheduling.
C) No, Google AdWords can automatically change the bids, but only for seven-day increments .
D) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.

3. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
B) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
C) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts.
D) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

4. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D) The Google Site Stats should be placed on a corner of Ben's sales page on his website.

5. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Traffic Estimator
B) Search Terms Report
C) Placement tool
D) Keyword tool

Solutions: