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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Grant edit access to each individual user.
B) Share the report through email only.
C) Put the report in the Company folder.
D) Grant edit access to the specific user group.

2. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 4 was the last email clicked before orders totalling $54.3 million.
B) Email 2 generated the highest click-to-order ratio.
C) Email 5 is attributed $38.4 million in order value during the attribution window.
D) Email 3 had the greatest average attributed order value per email click.

3. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Apply segment filters for other channels.
B) Add a new campaign view for tracking all channels.
C) Create a calculated metric for customer journeys.
D) Enable identity stitching across data views and refresh the report.

4. A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?
Response:

A)

B)

C)

5. Which Adobe CJA features support in-depth data analysis?
(Select two.)
Response:

A) Data View Filter Editor
B) Calculated Metrics Builder
C) Profile Merge Policy Manager
D) Campaign Execution Logs

Solutions: